But we have so much more that we hope to deliver to you: new gameplay features, more maps and expansions to existing maps, improved social riding experiences, better guidance in reaching your training and fitness goals. You’ll see even more events to choose from and new training plans are being added to our library. We just rolled out our lush new Mayan Ruins expansion of Watopia-currently my favorite stretch of road on Zwift-and we recently began piloting Group Workouts, which marry the social fun and motivation of group rides with the targeted training benefits of workouts-try one and let us know what you think. We have come a long way with Zwift since the beta release, and we have some exciting things planned for the upcoming season. Moreover, we knew that this community was being woefully underserved when it came to riding indoors-remember how boring indoor training used to be? Your continuous feedback and awe-inspiring 147 million miles (237 million km) of riding-that’s 650 roundtrips to the moon-have helped us to shape the product as it stands today and what it will become tomorrow. We knew that there is not a more vibrant, dedicated, passionate group of people in the world than the global community of cyclists. But being cyclists ourselves, we knew they were wrong. There are simply not enough cyclists to build a long term business, they said. “Three years ago, when we founded Zwift, a lot of people told us we were nuts.
That didn’t happen and as a result Zwift will probably lose a few folks who will opt for other software like Trainer Road or Sufferfest that are less expensive. At some point it adds up to real money.įrom my perspective it would have been nice for Zwift to have announced that the price was going to change and allow people who were on the fence to join prior to the change going into effect. You do eventually reach a breaking point with $5 here and $5 there. Add to that cable, Netflix, Amazon Prime, Microsoft…. As a SEO guru I am paying between $300 to $500 in monthly software fees. Some Zwifters justify the rate hike saying something along the lines of “it’s no more than an extra cup of coffee each month”, but those cups of coffees start adding up and depending on how much software you use, can creep into the hundreds of dollars a year. Going forward any new subscribers to Zwift are now are going to have to pay a $14.99 a month fee. The only good news about the new price increase is current Zwift users aren’t effected for a year and are grandfathered in to the old pricing structure. Many die hard Zwift fans were rather put off by this increase.
Doing the math this is a $5 dollar increase or a 50% jump in price.
On November 16th, 2017, Zwift announced an increase to $14.99 a month.
Zwift initially started out as a free beta platform and eventually implemented a $9.99 a month pricing structure, which for many cyclists seemed reasonable for what they got. Over the last 3 years Zwift has provided fun way to cycle indoors. Cyclists from around the globe are immersed in Zwift’s virtual world known as Watopia, competing for KOMs, racing, group riding, training and those looking for a leisurely spin without going outdoors. One of the most widely used platforms right now is Zwift, which has created a rather cool interactive cycling experience. Since the days of the Computrainer, cyclists have been looking for and training on various software platforms to improve their cycling performance and help alleviate boredom while training indoors.
For those that don’t know, Zwift is one of many software companies who caters to cyclists and indoor training. Zwift Announces An Increase Monthly Fees and in doing so aggravates a lot of their base.